Friday, August 10, 2012

American Crossroads Ad Attacks Pro-Obama Attack Ad

Republicans continued their attack on a pro-Obama attack ad that seemed to link Mitt Romney with the death of steelworker Joe Soptic’s wife:

"Cancer," American Crossroads, August 10, 2012

This article from Talking Points Memo gives the latest updates on the controversy.

Thursday, August 9, 2012

Romney Ad Attacks Obama on Religion

In this unusually aggressive ad, the Romney campaign accuses Obama of declaring “war on religion.”

"Be Not Afraid," Romney ad, August 9, 2012

Woman wants footage of her deli removed from Obama ad

A Cincinnati deli owner has asked for footage of her business removed from an Obama campaign commercial, according to Politico. The ad, “Always,” was made by the Obama campaign to rebut charges that he was not sensitive to the efforts of business owners:

"Always," Obama for America, July 24, 2012.

Steelworker Joe Soptic Appears in PAC Ad and Obama Ad

"Understands," Priorities USA, August 7, 2012

This controversial ad by the Democratic PAC group Priorities USA features laid-off steel worker Joe Soptic. Although Obama campaign aides said that the campaign was unfamiliar with his story, Scoptic was featured in this ad released earlier in the year by the Obama campaign:

"Steel," official Obama web ad, May 14, 2012

The story about Soptic was reported in this Talking Points Memo article. Mitt Romney denounced the “Understands” ad, saying that Obama’s advertising has been unfairly focused on personal attacks, according to this post in Politico.  

Thursday, August 2, 2012

Online Video Advertising is in High Demand

Online video advertising is in such high demand this political season that space is already running out, according to the Politico article. The article examines the appeal and efficiency of online video ads, which run before video on popular websites:

This year’s inventory crunch also may reflect the fact that the online video business is still maturing. That is, the more users watch online, the more impressions are available for sale. By the 2016 cycle, YouTube and others expect to have far more impressions to offer. But the cost of impressions also will rise because online video enables advertisers to speak directly to the targeted audience whereas television ads cost dramatically more but end up viewed by a far broader and less demographically efficient audience. That is, if TV watchers bother to watch the ads at all. “Online video is a lean-forward versus a lean-back medium,” Saliterman said. “People lean forward to watch and they know there’s only going to be one ad before the thing they sought out starts as opposed to the way they lean back when they watch television.” 

Tuesday, July 31, 2012

Mostly Positive Obama Ad “The Choice” Runs During Olympics

"The Choice," Obama for America, 7/23/2012

The Obama campaign released this relatively positive ad, “The Choice,” in which he directly addresses the camera, to be aired during the Olympics.

Romney’s Olympic Experience Praised

"Olympics" ad for Mitt Romney, Restore Our Future

Tuesday, July 24, 2012

Romney ad uses Obama “You didn’t build this” quote

The Romney campaign has pounced upon President Obama’s use of the phrase “you didn’t build this” in a speech, to imply that the President doesn’t respect the entrepreneurial efforts of business owners.

The Obama campaign responded with this ad, asserting that his remarks were misrepresented:

This article shows the original context of the quote: Talking Points Memo Article.

Here is more analysis, from, with links to other videos using the “You didn’t build that” quote: 

The Obama campaign created a web page to respond to the ad, and show the quote in its original context: 

Tuesday, July 10, 2012

Campaign ads and the 501(c)(4) loophole

This insightful NPR article by Peter Overby explains how tax-exempt nonprofit organizations are pursuing political agendas without being held accountable for the amount of donations and the identity of donors that fund their ads.

One legal hurdle is that the Internal Revenue Service says 501(c)(4)s cannot intervene in political campaigns as their primary activity. Now here’s the loophole: If an ad doesn’t tell voters how to vote, it can count as an issue ad — not a political one.

Here’s an example:

"Every Level" - Crossroads GPS (1/30/12)

Compare the Candidates

To start off the 2012 edition of LRC NEWS, here is a 2-hour special from the National Journal discussing President Obama’s and Governor Romney’s standpoints across a wide range of policy issues, on many of which they sharply diverge. This election cycle will, in the words of National Journal Group VP Victoria Lion-Monroe “provide the American public with the starkest contrast since 1984 if not 1964”.

Compare the Candidates: An Analysis of the 2012 Election